Images don’t just help to make a blog post or a website attractive, they drive search engine rankings as well. That is because articles with images get 94% more views, and 60% of consumers are more likely to contact a local business owner when an image shows up in the search results.
Comment spamming on blogs, keyword stuffing, article spinning, link exchanging and the works! Every SEO practitioner has at some point in his life engaged in at least one of the above mentioned techniques (directly or indirectly) to drive traffic. Truth be told, we didn’t really doubt about the legitimacy of these techniques until Google slapped us with a series of updates.
Thanks to the regular stream of updates from Google and tons of free gyan from self proclaimed SEO gurus, it can be tough for small business owners to keep up with all things SEO. We all know that the rules have changed, but relax, SEO hasn’t become as complicated as it is made out to be. Here are a few ground rules for every small business owner to know: